Jason Webb

Senior Copywriter & Content Strategist | Expert in Health Communications & Storytelling

Career Highlights

$6M+ Revenue Generated: Spearheaded a multichannel campaign that delivered over $6 million in 90 days.
15x Audience Growth: Developed content strategy for a major health system’s blog, driving a 15-fold increase in unique daily visitors.
10% Subscriber Growth: Revamped lifecycle acquisition strategies and optimized lifecycle touchpoints, growing subscribers by 10%.
Recognized Creative Leader: Won two Silver Aster Awards for diverse projects, including developing the concept and copy for a winning presentation folder and co-leading a strategic blog redesign.

Skills & Expertise

SEO & AI Innovation: AI-Driven Workflows (Claude, Gemini, ChatGPT) | Prompt Engineering | SEO Strategy & Keyword Research (Semrush, Clearscope) | Data-Informed Iteration | Content OperationsTechnical Toolkit: Adobe InDesign & Photoshop | CMS (Sitecore, WordPress) | Collaboration (Figma, Microsoft 365, Google Workspace) | Social Management (Hootsuite, Buffer) | Analytics (Google Analytics)

Professional Experience

Terakeet | Syracuse, NY (Remote) | Senior Digital Content Specialist | November 2021 – present

Serve as content strategist for high-stakes clients in legal litigation and fintech/mortgage sectors, translating complex regulatory data (oncology treatments, asbestos claims) into high-ranking, patient-friendly web content and landing pages.
Pioneer AI-native workflows using Claude, Gemini, and ChatGPT to accelerate research and drafting cycles, increasing content output velocity while maintaining rigorous brand voice and accuracy.
Develop multi-channel social strategies for legal clients, repurposing long-form clinical content into engaging, compliant micro-copy for diverse audiences.

Banner Health | Greeley, CO (Hybrid)
Social Media and Content Specialist | May 2018 – November 2019

Contributed to content calendar development by identifying high-value topics, evaluating audience interests, and sourcing subject-matter experts to support the editorial pipeline.
Edited freelance submissions for accuracy, clarity, consistency, and alignment with established brand voice, strengthening content quality and maintaining cohesive editorial standards.
Conducted interviews with healthcare professionals and industry experts, transforming complex insights into compelling feature articles, blog posts, and audience-focused editorial content.

Digital Content Senior Specialist | October 2016 – May 2018

Maintained high-engagement lifecycle campaigns, including welcome emails with 30% open rates, while validating all clinical content through rigorous medical/legal review processes.
Spearheaded the social media strategy for the health system, acting as the primary social media specialist following a departmental reorganization. Later led consolidation of Facebook accounts by 80% to streamline engagement and improve audience targeting.
Led a cross-functional blog redesign that launched ahead of schedule, winning a 2017 Silver Aster Award.

Public Relations Specialist – Owned Media and Social Media Team Lead | January 2013 – October 2016

Served as social media team lead, providing guidance and coaching for other specialists assigned to manage social channels. Oversaw posting and engagement for two Twitter feeds and seven Facebook pages.
Managed content integration for two major hospital acquisitions, ensuring seamless communication during complex organizational transitions.
Developed content for assigned service lines and hospitals, including providing the concept and copy for a presentation folder that won a 2015 Silver Aster Award.

Premier Members Federal Credit Union | Boulder, CO | Marketing Specialist | August 2008 – January 2013

Spearheaded a multichannel campaign from concept to launch that generated over $6 million in new revenue in under three months, directly impacting the credit union’s financial performance.
Promoted to the Executive Leadership Team as the primary marketing voice following the VP’s departure; directed all brand messaging, campaign strategy, and product launches for the $400M+ asset organization.
Launched the FCU’s first blog and social media presence (Facebook, Twitter, LinkedIn), replacing legacy print newsletters with dynamic digital content that increased member engagement and reduced printing costs.
Conceived, wrote, and designed 60+ integrated marketing campaigns, spanning digital, print, and direct mail, consistently meeting aggressive timelines and conversion goals.
Solely managed the organization’s website, social media channels, and marketing collateral, acting as the de facto Marketing Department of One while coordinating with external agencies and internal stakeholders.

Previous Professional Experience

AMG Creative | Fort Collins, CO | Copywriter (Healthcare Marketing Agency) | September 2007 – August 2008

Collaborated with design and strategy teams to produce web and print collateral for dental laboratory clients, gaining early expertise in regulated medical communications.

Red Rocket Media Group | Windsor, CO | Copywriter | February 2007 – July 2007

Developed digital advertising and web copy for local SMEs in dining and publishing sectors within a boutique agency environment.

Freelance Writer & Editor | Johnstown, CO | 2002 – 2012

Published 20+ feature articles and cover stories for regional lifestyle magazines while providing marketing copy for tourism and manufacturing clients.

Education and Professional Development

University of Northern Colorado | Greeley, CO

Bachelor of Arts (BA) in Journalism and Mass Communications | Emphasis in PR and Advertising Media
Bachelor of Arts (BA) in English | Minor in Writing